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*1001 $aKim, W. Chan$_26997200
*24510$aBlue ocean strategy$bde nye vinnerstrategiene$cW. Chan Kim, Renée Mauborgne ; oversatt av Poul Henrik Poulsson
*2461 $aBlue ocean strategy$iOriginaltittel
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*500  $aOriginaltittel: Blue ocean strategy
*5058 $aBibliografi: s. 212-219
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*7001 $aMauborgne, Renée$emedforfatter$4aut$_26997300
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